"Here's How Financial Advisors Are Getting More Clients From Their Websites..."
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From: James Pollard
If you’re a financial advisor who wants to double, triple, or even quadruple your website’s effectiveness, then here is a story about how my friend Chris did it… ...and why I believe you can do the same with your website. Chris worked as a financial advisor in Delaware (my home state) and began talking to me about his website. Long story short, it wasn’t performing as well as he thought it should. He knew his prospects were searching for him online. He could see people were visiting his site, but they weren’t turning into leads, prospects, or clients. You see, Chris had a problem and… It's A Problem A Lot Of Financial Advisors Have...They hit a wall and don’t know how to proceed.
If you’re a financial advisor with your own website, maybe you empathize with how Chris felt. Frustrated. Confused. Disheartened. 🙁 Because while he had a website, he wanted to step it up a notch. He wanted to make sure his website was working as hard as he was. But try as he might, he couldn’t find a way to improve it. Chris tried a bunch of stuff. He articles and books. He hired “tech-savvy” people to help him (including a $125 per hour freelancer). He asked a few friends for advice. Nothing worked. Sure, he made a few incremental improvements here and there, but it wasn’t the progress he wanted. Yet, despite all this, he knew there was a solution. Chris Knew He Could Improve But Didn't Know How...He sent me an email one day, asking for advice.
He told me about how he tried a bunch of ways to improve it. He explained how he’d read books, studied websites, and hired people. All he wanted was a way to leverage his website so it could get more clients for him. He wanted it to be a money-printing machine instead of a money-eating monster. I listened and smiled because I knew I could fix his problem. Here's What I Did...First, I went to his website.
It was classy. It looked great. It loaded fast, had a nice theme, and I could find information about him easily enough. After reading that, you might think since Chris had a great-looking website, that it wasn’t the problem. But you must understand… A Great-Looking Website Does NOT Equal Effectiveness!You know what’s funny?
Almost nobody knows this. Chris didn’t. This means advisors hire fancy web designers to create good-looking websites. Then, they cross their fingers and hope it will impress prospects. It never does. I explained this to Chris, but he was still left with the question of… "What Specific Things Can I Do To Improve My Website And Make It Convert Better?"Here’s what I did for Chris…
I revealed to him the unfortunate truth that most website-related advice does NOT apply to financial advisors. I also told him that there are three pages he needed to master if he wanted to get more clients with his website. They are: 1. The homepage… 2. The “about us” page, and… 3. The “contact” page. I even outlined an action plan he could use to improve these pages with specific steps he could take to make his website more effective. I sent it to him, hoping he would find it useful. I Didn't Hear From Chris For A Month...I started to worry… thinking that he didn’t get it… when one day, he sends me an email and says:
“James! People are finally reaching out to me from my website!” I smiled. What a wonderful feeling. We emailed back and forth, and he told me what happened. He implemented the changes I suggested and experienced an immediate lift in conversions. And because these changes worked so well for him (and hundreds of other advisors by now)... I’ve decided to package them up into a 98-minute video training that you can access right away. Keep reading… But First, Read This Disclaimer...Please understand that my results are not typical. I’m not implying you’ll duplicate them (or do anything for that matter).
The average person who buys any “how to” information gets little to no results. As with all of my products, my references are used for example purposes only. I’ve had years of experience helping financial advisors get clients from their websites (and I’ve done hundreds of website reviews) and my personal results should be considered exceptional. Your results will vary and depend on many factors… including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS. With that said... Here's The Exact System You Can Follow To Make Your Website Better...This is a 98-minute video training titled:
“The Client-Getting Website: How Financial Advisors Can Master Their Three Most Important Pages For Higher Conversions”. After going through this training, you will have a clear roadmap of what to do to make your website better. It is a useful framework with tools and resources to help everyone from beginner to expert. The reason my approach works so well is because it focuses on RESPONSE. There are tons of books, videos, and services out there that will help make your website pretty, but they don’t give you much detail about how to turn a visitor into a client. That’s my specialty. This is NOT about web design. It's also NOT about fancy widgets, tools, and gadgets. This is about the psychology behind what causes a website visitor to convert into a booked appointment and/or paying client. In these videos, I break down your website into manageable components. Then, I give detailed instructions for making it better. Here’s a sneak-peek of what’s inside: Video 1: Attracting Inbound Leads With Your Homepage
Video 2: Building Rapport With Your "About" Page
A note about that last tip… Most financial advisors don’t realize that studies have been done which outline - in precise detail - what investors want to see when researching financial advisors online. That's why my strategy for making “about us” pages work is refreshingly straightforward. It comes from legendary copywriter, Robert Collier. He sold more than $20 million worth of products through the mail using only his persuasive skills. He's famous for this quote: “Always enter the conversation already taking place in the customer’s mind.” This is the biggest secret to an incredible “about us” page. Because if you can weave the six things prospects desire into your website, you will enter the conversation already taking place in their minds and you will be lightyears ahead of everyone else. Video 3: Sealing The Deal With Your "Contact" PageMost people believe a contact page is a place to submit a form and that’s it.
Nothing could be further from the truth. If you think your contact page is merely a place for people to reach out to you or request more information, I GUARANTEE you’re leaving money on the table. In this video, I reveal how financial advisors can generate more inbound leads by pushing people away from their contact page. It sounds counterintuitive, but it’s true and it works so well that I do it on my own website. Not only that, but I reveal five of the biggest reasons why visitors don’t engage with financial advisors’ contact pages. Fortunately, the most significant reason is also the easiest to fix. It can be put right by adding one unassuming sentence to your contact page (two if you’re ambitious). This means even if you get nothing else from this entire video training, this simple two-minute solution can pay for it in full. As you can see, these videos contain a treasure trove of client-getting information. And that’s only the tip of the iceberg.
However, a warning... These videos are not sexy or highly produced. I made three PowerPoint presentations with THE most important website marketing tips known to financial advisors, turned on my camera, hit record, and started talking. Which means if you're the type of person who judges a book by its cover, these videos are NOT for you. 😆 
Here's what these drop-dead simple videos look like...
Flash Sale Bonus: 5 Transcripts From The "Financial Advisor Marketing" Podcast...Because this is a special one-time flash sale, I’m also throwing in a PDF download with transcripts from five website-related episodes of my “Financial Advisor Marketing” podcast.
This is an amazing bonus for any financial advisors who are serious about leveling up their websites. However, be warned that it’s a raw transcription, complete with grammatical errors and all. If that bothers you, don’t download it. Here’s a list of the included episodes:
Here's How Much It "Costs"...$95 instead of the regular $195 price.
That’s right. Less than I paid for dinner and a movie last week. And I say “costs” because it shouldn’t cost you anything - it should pay for itself again and again. (Plus, it comes with a money-back guarantee, which I explain below.) Time Is A FactorYou and I both know that offering all this information for only $95 is generous. Yet, I like to reward people who take action, so I'm letting people scoop it up at a lower price for a limited time.
If you come back to this page and see that the price has increased, don’t say I didn’t warn you. Plus, it’s an even better deal when you consider… This Is The Exact Information Other Financial Advisors Have Paid Hundreds To Access...From 2017 to 2020, I offered a website review service. I would record a ten-minute video critiquing a financial advisor’s website for $497.
Financial advisors happily paid this fee because they knew my advice would be workable, tested, and proven. 
As you can see, I've done many website reviews over the years...
I enjoyed doing them, but I noticed that I kept giving the same advice over and over. Because almost all the financial advisors were missing some critical components on their “home”, “about us”, and “contact” pages.
Thus, “The Client-Getting Website” was born. This 98-minute video training allows me to give far more information to financial advisors at a lower price because I can offer it independently of my time. (NOTE: If you REALLY want me to critique your website, email to [email protected] and I’ll send you a payment link for $497. Otherwise, I urge you to take me up on this $95 video training.) Here's What To Do Next...As soon as you place your order, you’ll get a link with the 98-minute video training delivered immediately to your inbox.
(It’s important to note the cost may be tax-deductible for you anyway…) Remember, you’re getting instant access to this proven roadmap. Which means you can download it right away and watch it as many times as you please. Oh, and in case you’re wondering, yes, there’s a money-back guarantee. It's my... "You Literally Cannot Lose" Money-Back Guarantee
While I can’t guarantee any specific results because I don’t know your particular situation or circumstance, I would be SHOCKED if this video training didn't add a few thousand extra dollars (maybe even more) to your business in the next few months.
Either way, it doesn’t matter. Because I offer “The Client-Getting Website” with a 365-day money-back guarantee. Try out this practical, actionable advice for a FULL YEAR. If you don’t feel it’s worth 10X what you paid, I will give you a prompt and courteous refund. Just send an email to [email protected] and I’ll return your investment with no questions asked. Click the button below to claim your copy now. 
Thanks for taking the time to read this letter and I look forward to hearing from you soon!
James Pollard
P.S. In case you’re one of those people (like me) who skips to the end of the letter, here’s the deal: I’m offering you a 98-minute video training called, “The Client-Getting Website: How Financial Advisors Can Master Their Three Most Important Pages For Higher Conversions”. It’s based on the hundreds of website critiques I’ve conducted for financial advisors over the years. I created it because I noticed the same issues again and again. I also realized that virtually every financial advisor’s website could be improved with a few uncomplicated changes. You get instant access (so you can watch the videos right away). This training is designed to help you quickly make the necessary changes so you can move on with your life and reap the rewards. Plus, it’s only $95 until Friday, March 17th at 11:59 p.m. EST. I dare you to put me to the test. This information has already worked for hundreds of financial advisors. Why shouldn’t you be next? Click the button below to get started now.
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