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What's A Good Marketing Budget For Financial Advisors? Here's What I've Found...
Hey, financial advisors. Let’s talk about budgeting.
I don’t mean a household budget where you and your spouse quibble over the constant stream of Amazon packages piling up on your doorstep. I mean a marketing budget designed to get you more clients and grow your business. Since you’re reading this article, you’re interested in learning about marketing budgets. That’s a great first step, but first you must realize… |
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5 Reasons Why Hiring A Financial Advisor Marketing Agency Is A Bad Idea...
You’ve probably heard some of these claims before...
“We have custom content you can use to attract ideal clients.” “We’ll do everything for you.” “Let us handle your marketing so you can focus on what really matters.” Lol. 😆 |
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5 Elements of High-Converting Landing Pages For Financial Advisors (With Examples)
If you’re a financial advisor, this can strap a rocket ship to your business…
It’s something that, when done correctly, can generate more leads than you know how to handle… And it can save you time because it generates qualified leads instead of anyone who can fog a mirror. |
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9 Inbound Marketing Strategies For Financial Advisors That Are Working Right Now (With Proof)
Does inbound marketing work?
Well, you’re reading this article right now and it’s a form of inbound marketing. 😉 So, settle in and let me give you some inbound marketing ideas you can use in your business. But first, let me explain… |
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Financial Advisors: Here's How To Get 3 New Clients In The Next 30 Days...
If you’re a financial advisor who wants to get more clients, make sure you read every word of this article…
Because I’m going to outline a few strategies that can help you get three new clients in the next thirty days. Nothing I’m going to share is rocket science, although it will take concerted effort on your part. After all, nothing works unless you do. |
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I Analyzed The Websites Of Barron's Top 100 Independent Financial Advisors: Here's What They Do Differently
There are so many website companies and so-called marketing “experts” floating around out there who all claim to know what is best for financial advisors. Yet VERY few of them provide hard data and proof to back up their claims. If you want those, look no further than here...
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4 Things I've Learned From Sending 3.2 Million Financial Advisor Emails (Plus How To Use LinkedIn To Build Your Email List)
If you’re a financial advisor who is interested in getting more results with email marketing, make sure you read this article in its entirety because it contains valuable information designed to make your emails better. 🤯
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What Is The Optimal Number Of Clients For A Financial Advisor? (My Answer May Surprise You...)
Because my business helps financial advisors improve their marketing and get more clients, I spend a lot of time thinking about this subject. I’ve come to the conclusion that not only is it possible to have too few clients, but it’s also possible to have too many clients...
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Will Financial Advisors Become Obsolete? (Future Outlook For Financial Advisors)
The financial services industry is changing.
The bad news is that some financial advisors -the ones who refuse to adapt and evolve - will get left behind. The good news is that change often brings tremendous opportunities to those who embrace it... |
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How To Become A Virtual Financial Advisor (Plus Traits And Tools To Help You Work Remotely)
I’ve got a confession to make…
I have NEVER met my financial advisor in person. 😱 He's 100% virtual. We conduct our business over the phone, email, and Zoom calls. The financial services industry is quickly going virtual as well, with many advisors finding ways to serve more clients than ever before… |
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An Open Letter To Financial Advisors With Imposter Syndrome
If you’re a financial advisor struggling with imposter syndrome, you’re not alone.
A recent Inner Circle member asked me this question: “James, in part thanks to your newsletter, my business has grown substantially over the past year. However, I sometimes feel like I still don’t know what I’m doing. I’ve done some research into this feeling and it seems like imposter syndrome. Do you have any resources for helping advisors in this area?” |
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How To Overcome Objections As A Financial Advisor (The Right And Wrong Way)
WARNING: What you’re about to read flies directly in the face of traditional “sales” advice. My methods are not for everyone, and that’s okay. However, if you’re a financial advisor and you’re having difficulty handling objections, I suggest you read this article in its entirety and give the concepts serious consideration...
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5 Priceless Tips For Financial Advisors Who Want A "Lifestyle" Practice
If you’re a financial advisor and you want to build a business that suits your needs, make sure you read this article in its entirety…
Because what I’m about to share with you right now may anger some, but it will help countless others. You see, the financial services industry is changing rapidly and there are many financial advisors who want to build “lifestyle practices”... |
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9 Research-Backed Stress Management Tips For Financial Advisors
Do you feel stressed?
A survey of investors and financial advisors by the Financial Planning Association along with Janus Henderson and Investopedia found that advisors are even more stressed than their clients. Specifically, 71% of advisors said they experience moderate or high negative stress compared to only 63% of investors. |
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3 Powerful Ways Financial Advisors Can Use Webinars To Get More Clients
What if I told you that there was a way to give a presentation to prospects…
Without renting some room at the library… Without spending a small fortune on a “seminar marketing” company… And WITHOUT being physically present? Many years ago, this wasn’t possible. However, today’s financial advisors can systematize and scale their businesses using one of the most powerful marketing tools available: the automated webinar. |
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10 Catastrophic Ways Financial Advisors Sabotage Their Own Success
Let’s talk about an unpopular topic… self-sabotage.
Since founding The Advisor Coach, I’ve gotten the privilege of watching financial advisors build and sustain tremendous success. I’ve also witnessed behaviors that shatter goals and dreams. Behaviors are said to be self-sabotaging when they create problems in your daily life and interfere with your goals. |
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These 5 "Weird" Tips Can Help Financial Advisors Form Better Habits
Your habits are the small decisions you make and actions you take on a regular basis.
Habits make up a double-edged sword because both good and bad habits become very difficult to break once they’re ingrained in your life. In Buffett’s words, they become “too heavy to be broken.'' |
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5 Financial Advisor Follow-Up Tips (That Won't Annoy Prospects)
One of the biggest “quick wins” I can give financial advisors when helping them grow their businesses is to improve their follow-up. Since most financial advisors are leaving money on the table, it’s an easy way for me to add to their bottom line.
Here are some of my favorite follow-up tips for financial advisors… |
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How Financial Advisors Can Write A Book (And Use It To Get Clients)
Should financial advisors write a book? It depends.
Many advisors have considered writing a book but aren’t sure where to begin. Because while writing a book has many benefits, it can also be intimidating. Let’s explore how financial advisors can write a book and use it to get clients… |
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7 Ways To Make Your Financial Planning Firm More Profitable
Revenue is sexy. There’s something about seeing revenue numbers grow that makes people’s hearts swell with pride. But who would you rather be?
The financial advisor who runs a firm making $4M in revenue per year and only $500K in profit? Or the financial advisor who runs a lean, mean practice making $800K in revenue and $600K in profit? I’ll take higher profits all day every day. |
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7 Actionable Goal Setting Tips For Financial Advisors
Having clearly defined goals is critical to your success as a financial advisor.
Too many people live their lives with little or no direction. Fortunately, you can give yourself an immediate sense of direction by setting goals. Here are some of my favorite goal setting tips for financial advisors… |
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10 Of My Favorite Productivity Tools For Financial Advisors
As the founder of this site and the host of the “Financial Advisor Marketing” podcast, I’ve found that financial advisors have a particularly keen interest in becoming more productive.
That’s why I’m not surprised that some of the most common questions I get from advisors revolve around productivity. More often than not, these questions involve asking me to recommend my favorite productivity tools. |
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How Financial Advisors Can Make A Phenomenal First Impression
You’ve probably heard the phrase: “You never get a second chance to make a first impression.” After all, a bad impression can seldom be fixed. Especially in today’s instant-gratification world, where prospects are only one click away from another financial advisor.
The science behind first impressions confirms this, too. Check this out… |
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3 Reasons Financial Advisors Should (And Shouldn't) Start A Podcast
It seems like every other day someone new launches a podcast. There are millions of the darn things out there… and for good reason, too. Having a podcast can be an incredible marketing tool and a whole lot of fun.
Here are a few reasons financial advisors should (and shouldn't) start a podcast… |
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Financial Advisors: 4 Reasons Why Buying Leads Is Like Burning Money
Every so often I’ll hear from financial advisors who want to buy leads. They’re typically shocked when I tell them that buying a list of leads is perhaps the DUMBEST thing they can do.
Let me tell you why, but fair warning… This article isn’t “nice’. Nor will I pull any punches. I will probably offend a lot of people, especially the financial advisors who are addicted to leads like caffeine junkies are addicted to Starbucks. |
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11 Tips For Writing A Stellar Financial Advisor Bio (With Samples And Templates)
Writing a financial advisor bio can be difficult.
After all, you’ve probably got a lifetime of personal and professional accomplishments. How can you expect to condense how amazing you are in a few paragraphs? Allow me to help… |
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7 Traits Successful Financial Advisors Have (That Others Don't)
The good thing about being a financial advisor is that you can always learn the technical side of the business. Yet, although you can always acquire technical skills, it’s much more difficult to learn the soft skills which help you succeed.
This article isn’t meant to discourage you. In fact, I’d like it to do the complete opposite - I’d like you to uncover some traits in yourself which can help you become a successful financial advisor. With that said, here are the traits I’ve noticed over the years… |
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5 Things Financial Advisors Should Know Before Buying A Book Of Business...
One of my Inner Circle members wrote to me and asked for my advice on buying a practice.
However, I couldn’t do it justice in a short and sweet email. So, I wrote this article. Here are a few things all financial advisors should know before they buy a book of business. |
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Looking For A Financial Advisor Internship? Here Are 10 Things You Should Know...
Ah, a financial advisor internship.
A stepping stone to the wonderful career of financial advising. If you’re currently looking for one of these internships, congratulations. I’m here to help you. Having an internship is great because you’ll gain valuable experience to complement your classroom learning, enhance your resume, and make valuable professional contacts. |
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How Hard Is The CFP® Exam? (Plus 5 Of My Favorite Tips To Help You Pass)
Depending on which study you read, the overall pass rate for the CFP® exam hovers around 60%.
Alas, don’t despair because it doesn’t mean you can’t pass. Just understand that the CFP material is vast and comes from both education AND experience. Because while education and courses can give you a solid foundation, nothing comes close to working for a good company which follows the CFP® process... |
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10 Insurance Marketing Tips, Ideas, And Strategies (That Actually Work)
Every week, I get a few emails from insurance agents asking for my favorite insurance marketing tips, ideas, and strategies that actually work.
Why? Because insurance marketing can be difficult. It can be hard to find new customers and clients. Fortunately for you, here are some of my favorite insurance marketing ideas |
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How To Become A Financial Advisor In 5 (Not So Easy) Steps
There’s never been a better time to become a financial advisor.
With an impending financial advisor exodus coming over the next decade, there will be a wide open gap in the industry for newcomers to fill in. In such a competitive industry, this provides an invaluable advantage for all newcomers... |
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How to Make Six Figures as a Financial Advisor
I decided to write this article because I get asked this question (or some variation thereof) all time…
“How can I make six figures as a financial advisor?” It typically comes from newer advisors who are interested in mapping out a path to their desired goal. |
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11 Lucrative Cold Calling Tips for Financial Advisors
Despite what some people may believe, cold calling is not dead.
Of course, it’s not as effective as it once was but it’s still a viable marketing strategy for financial advisors. There’s no better way to make a lot of personal connections with prospects and do it at scale. Here are some of my favorite cold calling tips for financial advisors… |
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10 Things I Wish All Entry Level Financial Advisors Knew
If you’re someone seeking an entry level financial advisor position (or perhaps hiring for one) then I’ve got good news and bad news…
The good news is that there has never been a better time to be a financial advisor. If you’re willing to work hard and stick to a proven strategy, you can build a great life for yourself. The bad news is that there are a few “shocks” some financial advisors encounter when first starting out... |
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6 Video Marketing Tips for Financial Advisors
According to Hubspot’s State of Inbound 2018 report, 39% of businesses list proving the ROI of marketing activities as their top challenge, second only to generating traffic and leads at 61%.
What if there were a way to solve both of these challenges with a proven marketing method that generates more traffic and a higher ROI than any other? I’m talking about video marketing. |
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Pros and Cons of Financial Advisor Coaching: Should Financial Advisors Hire a Coach?
I get a lot of questions about financial advisor coaching and whether or not it’s worth it.
After all, I am literally “THE Advisor Coach” (and darn proud of it too). And before you start thinking, “Oh, he’s a coach… he’s going to try to sell me some coaching…” rest assured that I am most certainly NOT trying to sell you coaching. Why? Because... |
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9 Elevator Speech Tips for Financial Advisors
Ever been in the awkward situation where you had the opportunity to pitch your services at an impromptu moment in a very small amount of time - and you had no idea what to say?
Every financial advisor is bound to encounter these moments at one point or another in their career. But that doesn’t mean you need to be caught off guard every time.To make the most of any unplanned opportunity, you need an elevator speech. |
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A Day In The Life of a Financial Advisor: 7 Things You Can Expect
If you’re interested in learning about a day in the life of a financial advisor, you’re in the right place.
Because I'm going to walk you through seven things you can expect in a "normal" (if there is such a thing) day for a financial advisor... |
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Pros and Cons of Being a Financial Advisor: The Dirty Details Nobody Tells You
Considering a career as a financial advisor?
I must warn you - this career is not for everyone, and certainly not for the faint of heart. It’s by no means a get-rich-quick solution. Here are some pros and cons of becoming a financial advisor. |
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10 Things Financial Advisors Wish They Could Do Differently
Not too long ago I decided to conduct a little experiment.
I sent an email out to a part of my email list that asked a pretty simple question: “If you could go back and start your business again, what would you do differently?” Here's what they told me... |
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9 Awesome Content Marketing Tips for Financial Advisors
Not too long ago, I put on a webinar that showed financial advisors how to double their book of business in the next twelve months.
In addition to social media, direct mail, email marketing, cold calling, etc…. I talked about content marketing. To my surprise, I got a LOT of emails, comments, and questions about content marketing. Because people showed so much interest in content marketing, I decided to put together this post outlining some of my favorite content marketing tips for financial advisors. |
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12 Best Financial Planning Questions to Ask Clients
Financial services and planning goes well beyond just ETFs, insurance and mutual funds. To really succeed, you must understand that this is a relationship business.
One of the biggest competitive advantages you can possibly have as a financial advisor is the ability to listen and really get to know your client. You get to know your client by asking the right questions. |
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5 Online Reputation Management Tips for Financial Advisors
Today I want to talk to you about online reputation management.
Wait… don’t go… I promise this won’t bore you or put you to sleep. It’s actually going to be good information that’s critical to not just financial advisors, but almost every business out there. So stick with me, and I’m going to not only make the case that online reputation management is something that should be on the top of your radar, but give you a few tips about it as well. |
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Here's Why Clients Fire Financial Advisors
It’s happened to the best of us.
You get that phone call, email, or letter basically saying “we’re through”. And no, I’m not talking about boyfriends and girlfriends (although I wrote an article about how prospecting is like dating)… I’m talking about when financial advisors get fired by their clients. |
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5 Things Financial Advisors Should Never Do With Their Clients
As with a lot of things in life, being a financial advisor is more or less about doing things that shift the odds in your favor. I figure that if you can avoid making mistakes, you can greatly increase your chance of success.
Without further ado, here are five things financial advisors should never do with their clients |
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7 Awesome Tech Tools for Financial Advisors
If you’re a financial advisor who is serious about building your business, you need to leverage every possible advantage you can get in the marketplace.
Right now, technology offers a huge advantage. The advisors who get comfortable using technology are the ones who are going to survive and thrive in the new digital economy. |
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10 Insurance Email Marketing Mistakes You Need to Avoid
Email is so powerful - you can reach thousands of people with a single click. And unlike social media (where you can be blocked or banned with no recourse), you own your email list.
The fact is that the majority of people are not ready to make a decision the first time they interact with you. They must be nurtured, and nothing manages the follow-up process better than email. |
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9 Actionable Facebook Marketing Tips for Financial Advisors
Facebook isn't just for funny cat videos or seeing what your friends had for dinner last night. It's also a marketing tool, and financial advisors can leverage Facebook marketing to generate a steady stream of ideal clients.
Wouldn't it be nice if you could have Facebook working for you day and night, continuously bringing prospects into your business? Here are nine Facebook marketing tips to help you get there. |
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7 Easy & Actionable Social Media Marketing Tips for Financial Advisors
In order for a business to grow, it needs to market its products and services. The financial services industry is no different.
No longer considered a passing trend, social media is here to stay, and it can be leveraged as a powerful marketing strategy. Financial advisors, insurance agents, and the like can use social media to put themselves in front of more customers. |
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7 Door-to-Door and Cold Knocking Tips for Financial Advisors
Door knocking and cold canvassing is a popular prospecting activity with one investment company.
I have written tons of articles, done podcasts, written books, and put together audio programs, but I’ve never addressed door knocking in any of my materials. |
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5 Client Loyalty Strategies to Help You Retain More Clients
I am proudly known as the guy who helps financial advisors get more clients. I’m both directly and indirectly responsible for creating thousands of financial services transactions.
I know what it takes to get new clients. But once someone has a client, there have to be strategies in place to make sure that person stays. |
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7 Client Referral Ideas to Help You Get More Referrals
Referrals are a great way for financial advisors to get more clients, but consistently generating referrals can be tough.
With referrals, it’s easier to set appointments and have productive discussions because a higher level of trust and credibility is already established. Here are some stats on referrals.... |
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5 Tips for Attracting UHNW Clients
High net worth (HNW) and ultra high net worth (UHNW) are classifications used by the financial services industry to denote an individual or family with a high net worth.
There's no precise definition of how rich someone must be to fit in this category, but the most commonly quoted figure for membership in the high net worth categorization is at least $1 million in liquid investable assets. |
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The Top 10 Best Books for Insurance Agents
Insurance agents always ask me what books I recommend for them, and sometimes it’s hard for me to choose. With that being said, I’ve tried my best to put my favorites in this list. Some are insurance-specific, while others deal with sales and motivation. These are, in no particular order, the best books for insurance agents.
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15 Financial Advisor Prospecting Ideas & Techniques That Work!
Effective prospecting ideas and techniques can be a lifesaver. Especially since prospecting is the number one challenge financial advisors face – they can’t seem to get in front of prospective clients.
I would argue that prospecting is also the most important part of selling. Nothing happens until somebody starts prospecting new customers. The most successful financial advisors are usually the ones who did the most prospecting… |
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11 Awesome Client Appreciation Event Ideas for Financial Advisors
Client appreciation events are a way for financial advisors to express gratitude, build engagement, and make clients so happy that they tell their friends about you. A successful client appreciation event can create raving fans, which leads to more referrals. Sound good? Let’s dive in…
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5 Ways Financial Advisors Can Improve Direct Mail Marketing Results
When most financial advisors put together a marketing plan, they often ignore direct mail in favor of other communication methods, like social media or digital marketing. Because thousands of professionals are turning to digital marketing, direct mail is perhaps more of a gold mine than ever before.
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Life Insurance Leads - Should You Buy Them?
While I recommend owning your own platform and generating your own organic life insurance leads, there are times when you might have to buy some.
Unless you have some other form of income while you’re building your own lead-generation machine (via your website, referrals, etc.) you need to make some money. There’s nothing wrong with buying some quality life insurance leads to tide you over until your machine is cranking by itself. |
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The Top 3 Must-Have SEO Tips for Financial Advisors
SEO is the process of affecting a website’s visibility in a search engine’s unpaid results. This is often referred to as “natural”, “organic”, or “earned” traffic. In a nutshell, SEO is when you try to rank for certain keywords.
The most popular search engine is Google, so financial advisors looking to perform SEO often want to rank on the first page of Google... |
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The Secret Behind Awesome Financial Advisor Value Propositions
In a nutshell, a value proposition is a marketing statement that is used to summarize why someone should buy a product or service. It’s meant to convince a potential customer why a particular product or service will add more value than the other choices.
A good financial advisor value proposition needs to be clear, with no hype. A potential client should be able to instantly understand it. The ideal value proposition is concise and helps potential clients make a decision. |
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5 Tips for How to Sell Insurance Over The Phone
In the insurance industry, traditional face-to-face meetings are slowly dying.
It doesn’t matter if you sell general liability insurance, auto insurance, term insurance, whole life insurance, or any other type of insurance. Consumers are shifting their preferences to buying online and over the phone. |
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15-Step Client Onboarding Checklist: Onboarding Process for Financial Services
A financial advisor’s client onboarding process is one of the most important parts of an advisor-client relationship. That’s why it’s crucial to get the process down to a system.
Here are 15 steps that you should take when onboarding a new client. |
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The Best CRM for Financial Advisors
If you’re a financial advisor, you need a CRM. A CRM, or client relationship management software, is the best way to keep track of all the leads, prospects, and clients you have. I personally recommend Capsule and you can take advantage of their free 30 day trial here.
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10 Actionable Seminar Marketing Tips for Financial Advisors
Seminars and workshops are proven ways for financial advisors to get new clients. However, marketing them often poses a challenge for advisors.
How can you stand out in the seminar field and generate a return on your investment? Check out these tips... |
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19 Tips to Improve Your Email Marketing
The financial services industry is a relationship business.
Email is a great way to build and cultivate relationships. Thus, you should be taking advantage of email marketing. The internet has completely transformed the way that the world does business; email is preferred form of communication when dealing with the internet. Email marketing is low-cost, easy to use, and quick. I can reach thousands of people with an email newsletter and get responses within minutes. |
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5 Ways to Overcome Call Reluctance
Are you trying to overcome call reluctance? Call reluctance is something many people struggle with at some point in their career. In fact, studies show that approximately 40% of salespeople will experience call reluctance, despite their years of experience.
Call reluctance is basically all of a salesperson’s thoughts, feelings, and “avoidance” behaviors that keep them from taking revenue-generating action. Overcoming call reluctance is crucial because... |
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How to Handle Rejection In Sales: Overcoming Your Fear of Rejection
If you are afraid of rejection, the odds of success are stacked against you. Nothing will grow your book of business than getting rejected ten-thousand times. I know, I know. It’s easier said than done. The fear of rejection still lurks deep within our lizard brains. Our brains can’t tell the difference between fighting for our very survival versus being told no from a prospect...
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7 Reasons Why Most Financial Advisor Websites Are Terrible
The goal of a financial advisor website is to turn visitors into clients. Unfortunately, most websites don’t get the job done.
Want to know why? This is by no means a comprehensive list, but these are a few reasons why your financial advisor website might be terrible. |
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27 Financial Advisor Marketing Ideas & Strategies That Work!
Marketing ideas – if you’re a financial advisor, you can’t get enough of them.
As a marketing consultant and coach who works specifically with advisors, I enjoy seeing that passion that advisors bring to the business. However, I’ve noticed that most advisors don’t know how to market themselves... |
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Top 10 Best Books for Financial Advisors
If you know anything about me, you know that I read… a lot. I try to read at least one book every two or three days, and the majority of my reading revolves around business, self-improvement, sales, and marketing.
Financial advisors always ask me for book recommendations, and sometimes I can’t seem to list enough books for them. There are just so many good reads out there. I’ve tried my best to put my favorites in this list. Here they are, in no particular order... |
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7 Fatal Prospecting Mistakes You Can't Afford to Make
I love helping financial advisors develop prospecting ideas and strategies. When I first get introduced to financial advisors, I try to ask them, “What’s the biggest thing you’re struggling with right now?” 9 times out of 10, people will tell me that they are having difficulty prospecting.
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5 Things to Do Instead of Cold Calling
Does cold calling still work for financial advisors? Is cold calling dead? I still think it’s one of the best ways to build a business, but I’m not naive. I completely acknowledge that industries across the board have been getting diminishing returns from cold calling over the years.
Here are some statistics on cold calling... |
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7 Ways Prospecting Is Like Dating
Have you ever sat nervously before the phone, wondering whether or not you should call? Or perhaps you worked hard to get that first appointment/date, but then realized it wasn't a good fit. If so, you’ve likely seen the parallels between prospecting and dating.
Here are seven tips that will either get you ready for love or allow you to get a leg up on your prospecting… I won’t judge. |
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5 LinkedIn Tips for Financial Advisors
Social media is a time and cost-effective way for financial advisors to market themselves. While social networks like Twitter and Facebook definitely have their place, LinkedIn is by far the most valuable. It has the largest concentration of affluent consumers and the biggest percentage of millionaire users.
But can a financial advisor use LinkedIn to get more clients? Consider these stats... |
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How Financial Advisors Can Build Client Trust
Worried about building trust and rapport with clients? Here are a few ways advisors can build trust in business.
Selling a service is a different than selling a physical product. The physical product, like a kitchen knife, is tangible and can be evaluated on the spot. Will it cut my tomatoes or not? Financial services are difficult to evaluate because there’s no look or feel, and you can’t look at what someone else purchased to evaluate it. |
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7 Reasons You'll Fail as a Financial Advisor
Is being a financial advisor worth it?
I am an optimistic person and I encourage other people to keep a positive mental attitude (shout-out to Napoleon Hill and W. Clement Stone). However, by taking a good, hard look at the negatives in life, we can successfully pivot towards the positive aspects that will help us achieve our goals. Here are the seven reason that explain the low financial advisor success rate. |
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How Financial Advisors Can Make More Money
“Wait! Before you go, just one more question, and it’ll be short, I promise!” he said.
I sighed and told him to ask away. He asked me, “Just in one sentence or two – what is the most important thing I should know, as a newbie, to make more money?” I told him I could answer his question in one word… |
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5 Best Niches for Financial Advisors
The riches are in the niches.
Ignore this advice at your own peril. Top financial advisors are finding riches every day by targeting certain niche markets. If you are an advisor who tries to please everyone, you’ll end up pleasing no one. You can niche down into almost any category, but I’ve tried my best to list the ones that make the most sense to me. If you think of any more, feel free to share them, especially if you’ve been successful. Here are some of the best target markets for financial advisors. |
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How to Sell Without Being Pushy
Don't want to use those aggressive sales techniques and tactics? Here's how to sell without "selling" or being pushy.
Marketing is defined as the action or business of promoting and selling products or services. Selling is a marketing function that pairs your products and services with client wants and needs. At its most basic level, it is an exchange of money for goods and services, but you have to get to the exchange part! Here's how you can do it without being "salesy" and scaring prospects away |
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How Advisors Can Get Out of Their Comfort Zone
As a financial advisor, your income is largely limited by your comfort zone. Your comfort zone is the space in your daily life in which the activities you do are within the boundaries of what makes you feel secure and “comfortable”. In other words, you’re complacent.
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