"Financial Advisors: How You Can Get More Clients Than Ever Before With My Most Sought-After Marketing Secrets"
Getting ready to go to print...
If You're Ready to Get More Clients and Grow Your Business Faster Than Ever Before, Then This Letter Will Show You How...
From: James Pollard
To the financial advisor who wants more out of life...
I’ve been writing a free blog for many years here at TheAdvisorCoach.com.
Yet I refuse to share my most eye-opening, money-making advice on here...
Because I don’t want my most effective secrets indexed by Google for the world to see. I only want to reveal them to financial advisors who “get it”, understand the value and will take action.
Which is why I have reserved my best and most effective secrets for members of The James Pollard Newsletter.
Aka my "Inner Circle".
Before this newsletter, the only way you could learn these secrets was if you stripped down to your bathing suit and got neck-deep in the ocean...
... so I knew you weren’t wearing a “wire”.
Yet, it’s definitely NOT for everyone.
Here’s what I mean...
Please understand my results are not typical. I’m not implying you’ll duplicate them (or do anything for that matter).
The average person who buys any “how to” information gets little to no results. As with all of my products, my references are used for example purposes only.
Your results will vary and depend on many factors… including but not limited to your background, experience, and work ethic.
All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please do not get this newsletter.
With that said… let me tell you about it…
The James Pollard Inner Circle newsletter is an offline (print-and-ink) newsletter, which gets shipped out on the 1st of every month.
I've packed every issue with actionable techniques (and even step-by-step templates, in some cases) designed to…
Get More Clients and Make More Money
That’s my goal for you.
I want you to rip open each newsletter, read it in one sitting...
... then immediately use the information to make your monthly membership price back several times over.
Each issue is like having thought-provoking insider marketing secrets knock on your door. All you have to do is answer.
I write every word. No outsourced writers and no employees adding fluff. It runs anywhere from 10 to 20+ pages depending on how long it takes to cover the topics in detail.
I’m pouring my heart and soul into this newsletter… and I’m sharing everything I’ve discovered about how to grow a financial advisor's business.
Which includes all the embarrassing stuff I’d rather NOT share… and have never revealed before.
Because I know my most humbling experiences are going to be life-changing… and in some cases, life-SAVING lessons for you.
You’ll get to see the “behind the scenes” results of everything.
Plus, you get a few valuable "perks" when subscribing, too.
The first of which is...
"5 Keys to Success for Financial Advisors" MP3 Audio Download ($97 Value), FREE...
This is a 90-minute MP3 audio download called “5 Keys to Success for Financial Advisors”.
It’s like sitting down with me for an hour and a half and having me teach you five of the most important keys to your success.
Once you become an Inner Circle member, you’ll get instant access to this recording as an MP3 download. As soon as you place your order, you will be taken to a "thank-you" page where you can download it and listen to it immediately.
It’s a bonus so powerful I can’t discuss it in detail, as the very concept behind it will instantly trigger inferior imitations, and I’m not going to allow anyone else to steal my thunder on this.
All I’ll say here is if you’re a financial advisor, this bonus will be one of the most powerful tools you possess, provided you apply the information.
Free 90-minute audio download for Inner Circle members - available immediately.
Here’s a small sampling of what you’ll discover…
The one word I want you to hang above your desk. (It’s a word so important to a financial advisor’s business that merely keeping it top-of-mind could double or triple your income this year. Sadly, you'll probably never hear it anywhere else.)
A little-known marketing “secret” - yet utterly simple to master - which gets people to trust you faster and easier. (It’s a psychological phenomenon that "hacks" into your prospect’s brain and "installs" trust for you. I’ll also give you five ways you can use this method to your advantage.)
Why “branding” - in the traditional sense - consistently fails financial advisors… and what you should be doing instead. (If you're someone like me, who is playing with your OWN money, you'll know why "building a brand" is a crock. You need something that will send your money out into the world and make it come back with friends.)
The one thing almost every financial advisor does wrong when building a business. (Yet, not one advisor in a hundred knows what it is...)
The weird “40/40/20 Rule” which applies to all marketing you will ever do as an advisor. (And it's so easy to use, you'll master it immediately, even without practice.)
3 unspoken objections which must be answered before you have a chance of doing business with a prospect. (Not addressing these objections is a big reason why many otherwise competent, intelligent, and skilled financial advisors fail to convert their prospects.)
Let’s take a second to “unpack” this incredible tip…
Because I had a financial advisor email me and tell me that by addressing these objections on his website, he sets nearly 3X as many appointments as before while cutting his “no-show” rate in half.
Merely handling these unspoken objections can be enough to pay for your Inner Circle subscription for the next ten years.
Because your prospects will be more likely to do business with you, and they'll do it in less time than ever before. In fact, it’s one of the biggest “quick wins” I give to my private consulting clients to help them get more clients in record time.
Now, here are some even more secrets I'm revealing in this free bonus...
Why my grandmother’s "store-brand cereal fetish" can help you build trust with your prospects. (And virtually guarantee they ignore your competition.)
How you can bypass the "shopping around" mindset your prospects use when making an “informed decision”. (This could make it so they literally cannot choose anyone but you as their advisor.)
Why most of your marketing work is done before you ever see your prospect. (Very advanced stuff. This one tip alone can pay for your newsletter subscription for the next ten years.)
How your marketing can be 100X more effective than your nearest competitors. (This is not an exaggeration and I’ve had people beg me to stop teaching this stuff. However, you’ll be surprised to hear it’s nothing new - I’m simply bringing it to the surface.)
Where to find an extra $9.5 million of potential assets to manage… in an afternoon. (It took me several years before realizing how to do this, yet I'm spoon-feeding it to you.)
How my rich friend bragging about his Rolls-Royce led to me doubling my productivity almost overnight. (Not only can this advice grow your business, but it can dramatically improve your personal life too.)
Short of "doing the work" for you...
I Cannot Possibly Make It Easier For You To Get More Clients...
Yet, hang on... because "5 Keys to Success for Financial Advisors" is just ONE perk you get.
When you join today, you also get:
Email access to me for your questions.You will get a secret subject line you can use to get my attention and get top priority in my inbox.You can ask me anything I’m qualified to answer and I will respond to you personally. This does NOT give you permission to email me every other day, but if you need help I am here to help you. Nobody gets this kind of access to me outside of a small handful of people, yet I will grant you personal access as an Inner Circle member.
Special discounts on future products I offer.
Exclusive bonuses. At times I include bonus teachings, gifts, special reports, etc. which only Inner Circle members receive.
Just ONE Idea From ONE Issue Could Make All The Difference In Your Life...
Here’s a small sample of what I'm revealing in my Inner Circle newsletters…
Why your experience and fancy certifications don’t matter and can actually repel prospects from doing business with you.
“The Disastrous Lemonade Failure” which illustrates why you should seek to understand this one critical aspect of your prospects.
5 mega-important business and marketing lessons advisors can learn from Mister Rogers.
How to get featured on radio shows and podcasts… for free.
The one thing your email subject line must do. Without this, your email won’t ever get opened or read. (If you've ever read any of my emails, you have proof this concept works because you opened them yourself.)
The most important metric to track when doing seminar marketing… and it’s NOT how many people show up.
How to get an instant 7X improvement in your follow-up “contact rate”. (Companies who do this one thing are 700% more likely to have meaningful conversations with their prospects.)
Three questions every single one of your prospects is asking themselves (and if you fail to answer these questions sufficiently, you will NOT turn those prospects into clients).
Most advisors have nothing on their website’s homepage except for a goofy slogan nobody cares about. I’ll show you what to put there instead to grab people by the collar and demand they pay attention to you.
The top-secret marketing tactic which allows charities to “manipulate” people into donating more money… and how you can use this power for good.
One little thing you can do with your clients and prospects to instantly build trust. Even if you were setting off their B.S. detector, this small tweak will make everything else you say more believable. I personally do this on ALL of my sales pages.
A scary effective rapport-building technique I learned from “the world’s most feared negotiator”.
How watching my mother buy a car in cash - and having a seasoned salesperson bend to her will like a noodle in boiling water - gave me a life lesson I’ll never forget.
Forget all the corny advice you see online and in old-school sales books - I will show you how to improve your elevator speech by adding ONE word. It’s a word which will virtually guarantee a conversation with the person in front of you.
The strange item one advisor takes to dental offices which has the dentists practically swooning over him… and you can apply this to almost ANY niche…
One of the biggest myths about referral marketing is that you should provide value first and then ask for a referral. I’ll show you how you can get referrals before you provide any value. People said it couldn’t be done, yet I've helped Inner Circle members do it with ease.
The “stealth” strategy which helps financial advisors get past gatekeepers. In fact, by adding this one little “twist” to the way you start your phone call virtually forces gatekeepers to put you through.
A research-backed way to make clients 3X more likely to give you referrals. (I bet less than five financial advisors out of every hundred do this on a regular basis.)
3 persuasion secrets you can learn from psychopaths. (I am not endorsing psychopathic behavior, nor am I glorifying it. However, business leaders are 300% more likely to have psychopathic tendencies, so maybe there’s something you can learn.)
A word of warning about the last tip…
Visiting your prospects in person and giving them this “strange item” is highly effective. However, it can be expensive and time-consuming. Only use it for prospects you really want to turn into clients. I call it "bringing out the big guns" for a reason...
5 reasons why going on a diet (yes, a real diet, calorie counting and all) could be the best thing you ever do to help your clients.
What the great artist Michelangelo did to please one of his harshest critics… and how you can do the same.
5 of the most horrifying “time vampires” lusting after your time… and how you can drive a wooden stake through the heart of each.
The super smart marketing tactic big beer companies use to get people chugging more of their beer… and how you can use the same principle to get your phone to ring.
Why did Vincent Van Gogh die penniless while Salvador Dali died a multimillionaire? I’ll compare these two artists and give you some “secrets” you can learn from each.
How a popular 1986 movie became one of the most effective persuasion tools of all time. You’ve probably seen this movie (it’s still on TV today) but few people realize the raw persuasive power it had on its audience.
How Sam Walton, the billionaire founder of Walmart, ended up in a Brazilian jail cell… and why his unlucky experience contains one of the most important self-improvement lessons ever for financial advisors.
4 “quick wins” financial advisors can use today to become more productive.
Warren Buffett’s “extremely boring” advice for becoming a leader in your field. He gave this advice when asked about the key to success.
Legendary rock band Van Halen famously banned all brown M&Ms from their dressing room. The presence of a single brown M&M was enough for them to cancel the show, without advance notice. I’ll explain why this strange request is genius… and why financial advisors should do something similar…
Two hypnotic language techniques which skyrocket the likelihood of someone doing business with you. I put these two things in ALL of my marketing, from my emails to my sales pages.
And much, much more.
If you’ve assumed I’ve shared everything I have to offer here on TheAdvisorCoach.com, through my emails, or through my podcast...
You’re sadly mistaken.
I’ve hardly even scratched the surface.
All my most effective, tested and proven business-building and money-making lessons are now reserved exclusively for my Inner Circle members.
Take me up on this offer here and now and you will become a cherished member of the most elite group of financial advisors in the world.
I’m going to treat you like my extended family… because I really DO care about your success and happiness.
Who Exactly Is The Inner Circle For?
First, let me tell you who it’s NOT for.
It’s not for the middle-of-the-road, can’t-make-up-their-minds, afraid-to-take-a-risk losers who can’t make the decision to invest in themselves.
I cannot tolerate this mindset and I don’t want it anywhere near me.
Secondly, it’s not for people who believe some “magic pill” or “silver bullet” can fix all their problems.
Because the truth is this newsletter is not for everyone.
And the vast majority of financial advisors WON’T qualify.
The James Pollard Inner Circle newsletter is not for financial advisors who never take action.
If that’s you, don’t waste your time. I wish you no harm but I don’t want you anywhere near my beloved Inner Circle members.
Yet, if you've stuck with me this far, I'm assuming my message has resonated with you in a powerful way.
Which means if you're ready to join one of the world's most elite groups of financial advisors, then the only logical decision is to accept my invitation and claim your place in my Inner Circle.
Here's The Deal...
The James Pollard Inner Circle newsletter - and all the benefits that come with it - is $99 per month and shipping is free no matter what country you live in.
(It's important to note the cost may be tax-deductible for you anyway...)
Also, keep in mind there are no refunds, ever. However, you can cancel at any time… for any reason.
Because if you don't see the value in this exclusive newsletter, I don't want you here. I'd rather have your spot open for someone who will take the information and use it to get more clients and make more money.
There’s no pressure to stay a member, either.
If you want to cancel, just send me an email at email@example.com and you won't be billed again.
You can download "5 Keys to Success for Financial Advisors" immediately after joining and you'll receive your first issue on the next scheduled mailing. It gets shipped out on the 1st of every month.
Click the "add to cart" button and claim your free issue now.
You're Getting My Best Advice for $3.26 A Day
If you’re hesitant about making the investment in yourself, look at it this way…
$99 per month works out to be a ridiculously low investment of less than…
$3.26 per day.
(I’ve seen homeless people spend TWICE that much on their daily coffee and cigarettes...)
There’s simply NO excuse whatsoever for not getting in on this. It’s within EVERYBODY’S budget.
Most people don't get what they want in life because they aren't willing to take action and pursue their goals with relentless focus.
Besides, if it's not right for you, you can cancel at any time by sending an email to firstname.lastname@example.org.
And if you don’t have the $99 right now… do what I did:
Stop spending money on fast food three times a week.
Cancel your cable.
Get rid of your time-sucking, attention-span-robbing $100-per-month smartphone.
That stuff isn’t doing anything positive for your future. In fact, the ONLY thing it’s doing is keeping you imprisoned in a poverty mindset which will keep you broke your entire life.
And I just checked - a single coffee and pastry at the nearby Starbucks is $10. It costs more than that to park your car in the parking garage down the street.
Listen, we all burn through little bits of money every day, sometimes multiple times a day, and never think about it - let alone hesitate. You just can't have angst over $3.26 per day. Particularly when it is returned to you by a measly increase in your income. The money you hand over to the barista is gone forever. This money boomerangs and multiplies. How can you hesitate?
Look, if you’re TRULY serious about being successful you’ll stop throwing your money away and invest it in YOURSELF. That investment will give you EXPONENTIAL returns year after year… for the rest of your life.
This might not be what you want to hear, but the world’s greatest financial advisors know…
You Can Make Excuses Or You Can Make Money... But You Can't Make Both...
I think Bill Gates said it best when he said: "You can make money and you can make excuses, but you can never make money out of excuses."
So, stop making excuses and choose to join me as a member of The James Pollard Inner Circle. In the unlikely event you decide it’s not for you, you can cancel at any time by emailing email@example.com.
Click the "add to cart" button and claim your spot now.
Thanks for taking the time to read this letter and I look forward to hearing from you soon.
P.S. If you haven't claimed your spot by now, you might be wondering...
Why Is All This A Mere $3.26 Per Day?
Why am I providing all this value for just $3.26 per day when most other newsletters provide 1/4th of the benefits for double the price or more?
I'm willing to offer you so much for such a low price because it's a way to extend the coaching I love doing to a larger audience.
I can leverage my knowledge, my experience, and personal testing to grow your business... and I can do it with many more people than I can with private coaching.
(It gets shipped out on the 1st of each month.)
Click the "add to cart" button and join The James Pollard Inner Circle today.
NOTE: If you click "add to cart" and get redirected to an opt-in page, it means membership is full. In that case, please join the waiting list.
Frequently Asked Questions
Is this newsletter available as a digital download?
Nope. This is a print-and-ink newsletter which gets sent directly to your door every month.
I’ve heard you blacklist people from re-subscribing once they've canceled. Is this true?
Yes, it is true.
I only want people who are serious about their careers and their businesses to have this newsletter.
Using what I teach takes work and it takes time. If you aren’t willing to give the newsletter at least a few months then you aren’t qualified for this. Go back to reading your free articles and chasing the next bright shiny object.
What if I need to update my address or credit card information?
No big deal – just send an email to firstname.lastname@example.org with your updated address and we will take care of everything from there.
If you need to update your credit card information, send an email to email@example.com but please do not include your credit card information. We will send you a new payment link. I'm a financial advisor from X company. Does this apply to me?
Yes. I don’t care which company you’re with. I've got followers from various companies all over the world. Thinking "Oh, I'm with X company. It won't work for me" is just another excuse advisors make.
What’s most important are the principles, the structures and the psychology behind what you do. All of which I teach in the “5 Keys to Success” MP3 download that comes free with your subscription and inside the newsletter each month.
I'm a financial advisor in Canada (or the UK, Australia, etc.). Should I still join?
I have Inner Circle members from around the world. In fact, Inner Circle members from other countries (such as Canada and Australia) tend to be more engaged than those here in the United States. So, I must be doing something right! :-)
Deadline to lock in your spot for the next issue...