"Financial Advisors: How You Can Get More Clients Than Ever Before With My Most Sought-After Marketing Secrets"
Getting ready to go to print...
If You're Ready to Get More Clients and Grow Your Business Faster Than Ever Before, Then This Letter Will Show You How...
To the financial advisor who wants more out of life...
I’ve been writing a free blog for many years here at TheAdvisorCoach.com.
Yet I refuse to share my most hardcore, money-making advice on here...
Because I don’t want my most effective secrets indexed by Google for the world to see. I only want to reveal them to financial advisors who “get it”, understand the value and will take action.
I have reserved my best and most effective secrets for subscribers of The James Pollard Newsletter.
Aka my "Inner Circle".
Before this newsletter, the only way you could learn these secrets was if you stripped down to your bathing suit and got neck-deep in the ocean...
... so I knew you weren’t wearing a “wire”.
Yet, it’s definitely NOT for everyone.
Here’s what I mean...
Please understand my results are not typical. I’m not implying you’ll duplicate them (or do anything for that matter).
The average person who buys any “how to” information gets little to no results. As with all of my products, my references are used for example purposes only.
Your results will vary and depend on many factors… including but not limited to your background, experience, and work ethic.
All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please do not get this newsletter.
With that said… let me tell you about it…
The James Pollard Inner Circle newsletter is an offline (print-and-ink) newsletter, mailed straight to your door every month.
I've packed every issue with actionable techniques (and even step-by-step templates, in some cases) designed to…
Get More Clients and Make More Money
That’s my goal for you.
I want you to rip open each newsletter, read it in one sitting...
... then immediately use the information to make your monthly subscription price back several times over.
Each issue is like having money-making and marketing secrets knock on your door. All you have to do is answer.
I write every word. No outsourced writers and no employees adding fluff. It runs anywhere from 10 to 20+ pages depending on how long it takes to cover the topics in detail.
I’m pouring my heart and soul into this newsletter… and I’m sharing everything I’ve discovered about how to grow a financial advisor's business.
Which includes all the embarrassing stuff I’d rather NOT share… and have never revealed before.
Because I know my most humbling experiences are going to be life-changing… and in some cases, life-SAVING lessons for you.
You’ll get to see the “behind the scenes” results of everything.
Just ONE Idea From ONE Issue Could Make All The Difference In Your Life...
Here’s a small sample of what I'm revealing in my Inner Circle newsletters…
Three dirty little secrets that have the power to get you more referrals than you can handle.
Write this one question on a piece of paper and brainstorm answers because it can create a “moat” around you and your competition. (Companies like Blockbuster, Kodak, and Borders bookstores should’ve answered this question years ago…)
3 financial advisor “strengths” that are actually perceived as weaknesses by clients.
How to do research on your prospects and bring up what you’ve learned without being awkward.
The financially devastating math behind losing a client - and what you can do to get your clients to stay.
“The Disastrous Lemonade Failure” which illustrates why you should seek to understand this one critical aspect of your prospects.
Why we’re all experiencing a placebo effect and how you can use it to your advantage.
5 mega-important business and marketing lessons from Mister Rogers.
Why you should “stop selling aspirin to people without headaches”.
The exact number of referrals attorneys make, on average, to financial advisors (and the average amount of investable assets per client referred is $2.7 million).
The two most important elements of your personal brand. (This is different from just slapping a logo or pretty picture on something and calling it “branding”.)
Do your clients wear Rolex? Here’s why it matters, and what you should do if they wear them.
Four “success secrets” from P.T. Barnum, one of the most influential men the world has ever known.
How to get press coverage that gets your phone to ring, including six different ways you can approach the press.
Two mistakes financial advisors make with their press releases. Make these mistakes and your press release will go straight in the trash.
How to get featured on radio shows and podcasts… for free.
Three ways to track the success of your PR efforts as a financial advisor.
The one thing your email subject line must do. Without this, your email won’t ever get opened or read.
Why some advisors are building fabulous businesses with seminars, while others are swearing up and down that they don’t work.
The most important metric to track when doing seminar marketing… and it’s NOT how many people show up.
What you can do at the seminar to get your prospects begging to set an appointment with you.
Five “failure points” advisors have with their seminars, which typically results in zero appointments and zero clients. If you fix these "failure points", your seminars can go from zero to hero.
Why I tell advisors to read books that existed before the printing press was even invented.
Three questions that every single one of your prospects is asking themselves (and if you fail to answer these questions sufficiently, you will NOT turn those prospects into clients).
Most advisors have nothing on their website’s homepage except for a goofy slogan nobody cares about. I’ll show you what to put there instead that will grab people by the collar and demand that they pay attention to you.
Have you ever had someone pitch you something that made perfect sense on a rational level but didn’t “feel right”? So have your prospects. Here’s how you can overcome that “doesn’t feel right” feeling your prospects might have.
The top-secret marketing tactic that allows charities to “manipulate” people into donating more money… and how you can use this power for good.
One little thing that you can do with your clients and prospects to instantly build trust. Even if you were setting off their B.S. detector, this small tweak will make everything else you say more believable. I personally do this on ALL of my sales pages.
A scary effective rapport-building technique I learned from “the world’s most feared negotiator”.
My counter-intuitive advice about dealing with inbound leads that will make you more productive and raise your dollar-per-hour value.
Marketing legend Dan Kennedy says that a large number of affluent customers, clients, and investors use this as a litmus test for integrity.
How watching my mother buy a car in cash - and having a seasoned salesperson bend to her will like a noodle in boiling water - gave me a life lesson I’ll never forget.
Forget all the corny advice that you see online and in old-school sales books - I will show you how to improve your elevator speech by adding ONE word. It’s a word that will virtually guarantee a conversation with the person in front of you.
The “mighty tasty” niche that almost nobody targets, even though people in this niche could be raking in millions per year.
How to think like your high-net-worth prospects by reading what they read. This piece of advice will give you an unfair advantage over every other financial advisor in your market.
Two things people do when they get something from you in the mail, including why you have way more control over the process than you think you do.
92% of financial advisors are leaving a massive amount of money on the table when they neglect to do this simple thing.
Why an online review company failed to earn my business (and the critical skill that advisors can learn from their screw-up).
The strange item that one advisor takes to dental offices that has the dentists practically swooning over him… and you can apply this to almost ANY niche…
My secret for writing hundreds of handwritten notes without lifting a finger - if you implement this one piece of advice, you will instantly stand out from your competitors.
The easy fix advisors can make to their leaky pipeline that will cause it to practically gush money.
What I personally do with my calendar to get the most out of each and every day.
The four parts that MUST be in your referral marketing plan if you want any chance of getting referrals.
Why most financial advisors fail to make a good first impression - and it’s something that’s been right under your nose all along.
What to say in a LinkedIn message to will get a prospect’s attention and skyrocket the chances of setting an appointment.
How I went from being an "internet nobody" to getting over $423,000 per year in traffic... without spending a single penny.
Thousands of cold calls have taught me the drop-dead obvious reasons why most advisors can’t make them work - you’ll discover how to become a master on the phone.
How to keep your pipeline full at all times to avoid the “feast or famine”cycle plaguing most financial advisors.
Key ideas to transform emails campaign from absolute failures to overwhelming successes.
The two big lies the financial services industry industry has sold you, and chances are you’ve bought them hook, line, and sinker.
Simple techniques revealing how to increase your closing ratio, ensuring more prospects become clients than ever before.
How to dial in on a target market - including examples showing you what I would do and how I would do it.
The “silent objection” from prospects sabotaging your hard work and making everything you do powerless to make them clients.
Online advertising techniques allowing you to flood your calendar with new appointments on autopilot.
Several hidden sources of revenue in your business that, once uncovered, boost your bottom line.
Do you know the first things prospects do when they get a marketing message from you? It’s the prime opportunity to strengthen the relationship, but you must do a few key things. I’ll show you what they are.
Four little tweaks that have allowed me to build my list 417% faster.
Little-known ways to get in front of more prospects, set more appointments, and get more clients than you ever thought possible.
And much, much more...
If you’ve assumed I’ve shared everything I have to offer here on TheAdvisorCoach.com, through my emails, or through my podcast...
You’re sadly mistaken.
I’ve hardly even scratched the surface.
All my most effective, tested and proven business-building and money-making lessons are now reserved exclusively for my Inner Circle subscribers.
Take me up on this offer here and now and you will become a cherished member of the most elite group of financial advisors in the world.
I’m going to treat you like my extended family… because I really DO care about your success and happiness.
Yet hang on…
When you subscribe today, you also get:
Email access to me for your questions.You will get a secret subject line you can use to get my attention and get top priority in my inbox.You can ask me anything I’m qualified to answer and I will respond to you personally. This does NOT give you permission to email me every other day, but if you need help I am here to help you. Nobody gets this kind of access to me outside of a small handful of people, but you will get this personal access when you subscribe to this newsletter.
Special discounts on future products I offer.
Exclusive bonuses. At times I include bonus teachings, gifts, special reports, etc. that only Inner Circle members receive.
Plus, I'm throwing in one more valuable gift...
You're Also Getting My "Keys to Success for Financial Advisors" MP3 Audio Download ($97 Value), FREE...
This is a 90-minute MP3 audio recording called “Keys to Success for Financial Advisors”.
It’s like sitting down with me for an hour and a half and having me teach you five of the most important keys to your success.
Once you become an Inner Circle member, you’ll get instant access to this recording as an MP3 download. As soon as you place your order, you will be taken to a "thank-you" page where you can download it and listen to it immediately.
It’s a bonus that is so powerful that I can’t discuss it in detail, as the very concept behind it will instantly trigger inferior imitations, and I’m not going to allow anyone else to steal my thunder on this.
All I’ll say here is that if you’re a financial advisor, this bonus will be one of the most powerful tools you possess, provided you apply the information.
Here’s a small sampling of what you’ll discover…
How to “bulletproof” your business to ensure that no single thing will shoot you down.
What a marketing legend taught me about the most dangerous number in business.
The one word I want you to hang above your desk. It’s a word that’s so important to a financial advisor’s business that merely keeping it top-of-mind could double or triple your income this year.
A little-known marketing “secret” that gets people to trust you faster and easier. It’s a psychological phenomenon that hacks into your prospect’s brain and installs trust for you. I’ll also give you five ways you can use this method to your advantage.
Why “branding” (in the traditional sense) consistently fails financial advisors… and what you should be doing instead.
The one thing almost every financial advisor does wrong when building a business.
The weird “40/40/20 Rule” that applies to all marketing you will ever do as an advisor.
3 unspoken objections which must be answered before you have a chance of doing business with a prospect.
Why my grandmother’s store-brand cereal fetish can help you build trust with your prospects.
How you can bypass all logical and rational thinking you believe your prospects use when making an “informed decision”. This could make it so they literally cannot choose anyone but you as their advisor.
Why most of your marketing work is done before you ever see your prospect.
How your marketing can be 100X more effective than your nearest competitors. (This is not an exaggeration and I’ve had people beg me to stop teaching this stuff. However, you’ll be surprised to hear that it’s nothing new - I’m simply bringing it to the surface.)
Where to find an extra $9.5 million of potential assets to manage… in an afternoon.
My rich friend’s advice about his Rolls Royce that changed my life forever. Not only can this advice grow your business, but it can dramatically improve your personal life too.
5 brainstorming questions that could pay for your Inner Circle subscription for the next ten years. Maybe more.
And the best part?
I Want to Give You Your First Issue for FREE...
All I ask is that you cover printing and shipping costs.
This equates to a whopping $5.83.
After that, membership to my Inner Circle… and all the benefits that go with it… is only $99 per month and shipping is freeno matter what country you live in.
(It's important to note that the cost may be tax-deductible for you anyway...)
However, there are no refunds on subscriptions. And the reason is simple...
I don't want any tire kickers or time wasters associated with this newsletter.
It's not fair to the paying members of this Inner Circle newsletter to have someone buy in - gather up all my hard work - then ask for a refund. (Believe it or not, there are people who do this.)
Another reason for my strict "no refunds" policy is because it better assures your success.
Because you're far more committed to making it work. When you subscribe to this newsletter knowing there are no refunds, it's very clear you're serious about succeeding.
You can cancel at any time… for any reason.
And as long as you cover my printing and shipping costs of $5.83, I will gladly send out your first issue for FREE.
Because the truth is this newsletter is not for everyone.
The vast majority of financial advisors don’t qualify.
The James Pollard Inner Circle newsletter is not for financial advisors who never take action.
If that’s you, don’t waste your time.
There’s no pressure to stay subscribed, either.
If you want to cancel, just send me an email at firstname.lastname@example.org and you won't be billed again.
The newsletter gets shipped out on the first day of each month, and I want to give you your first issue for FREE.
Click the "add to cart" button and claim your free issue now.
You're Getting My Best Advice for $3.26 A Day
If you’re hesitant about making the investment in yourself, look at it this way…
$99 per month works out to be a ridiculously low investment of less than…
$3.26 per day.
(I’ve seen homeless people spend TWICE that much on their daily coffee and cigarettes...)
There’s simply NO excuse whatsoever for not getting in on this. It’s within EVERYBODY’S budget.
Most people don't get what they want in life because they aren't willing to take action and pursue their goals with relentless focus.
Besides, if it's not right for you, you can cancel at any time by sending an email to email@example.com.
If you don’t have the $99 right now… do what I did:
Stop spending money on fast food three times a week.
Cancel your cable.
Get rid of your time-sucking, attention-span-robbing $100-per-month smartphone.
That stuff isn’t doing anything positive for your future. In fact, the ONLY thing it’s doing is keeping you imprisoned in a poverty mindset which will keep you broke your entire life.
Look, if you’re TRULY serious about being successful you’ll stop throwing your money away and invest it in YOURSELF. That investment will give you EXPONENTIAL returns year after year… for the rest of your life.
This might not be what you want to hear, but the world’s greatest financial advisors know…
You Can Make Excuses Or You Can Make Money... But You Can't Make Both...
Stop making excuses and choose to join me as a member of The James Pollard Inner Circle. In the unlikely event you decide it’s not for you, you can cancel at any time by emailing firstname.lastname@example.org.
Click the "add to cart" button and claim your free issue now.
Thanks for taking the time to read this letter and I look forward to hearing from you soon.
P.S. If you haven't signed up by now, you might be wondering...
Why Is All This Just $3.26 Per Day?
Why am I providing all this value for just $3.26 per day when most other newsletters provide 1/4th of the benefits for double the price or more?
This is the introductory price. The price will increase in the future, so lock in this discounted rate now.
I'm willing to offer you so much for such a low price because it's a way to extend the coaching I love doing to a larger audience.
I can leverage my knowledge, my experience, and personal testing to grow your business... and I can do it with thousands of people instead of just a few dozen.
I want to send you your first issue absolutely free.
All I ask is that you cover the $5.83 in printing and shipping costs. After that, it's just $99 per month. You can cancel at any time by emailing email@example.com.
Click the "add to cart" button and join The James Pollard Inner Circle today.
NOTE: Because I want to keep this newsletter exclusive, I'm limiting the number of Inner Circle members. If you click "add to cart" and get redirected to an opt-in, it means membership is full. Please join the waiting list.
Frequently Asked Questions
Is this newsletter available as a PDF or digital download?
Nope. This is a print-and-ink newsletter which gets sent directly to your door every month.
I’ve heard you blacklist people from re-subscribing who have cancelled. Is this true?
Yes, it is true.
I only want people who are serious about their careers and their businesses to have this newsletter.
Using what I teach takes work and it takes time. If you aren’t willing to give the newsletter at least a few months then you aren’t qualified for this. Go back to reading your free articles and chasing the next bright shiny object.
What if I need to update my address or credit card information?
No big deal – just send an email to firstname.lastname@example.org with your updated address and we will take care of everything from there.
If you need to update your credit card information, send an email to email@example.com but please do not include your credit card information. We will send you a new payment link. Why are you offering the first newsletter for FREE?
Because I want you to see how much of a positive impact it will have on your business. All I ask is you pay the printing and shipping costs, which is only $5.83. After that, it's only $99 per month. However, you can cancel at any time by sending me a note to firstname.lastname@example.org