7 Tips From a LinkedIn Profile Writer
Your LinkedIn profile is arguably the most powerful profile you can have on social media.
LinkedIn can show the world your skills, talents, work history, volunteer experience and much more.
Plus, your LinkedIn profile is likely to rank highly in Google. Sometimes it will rank higher than your own website.
That means if someone is searching for you online, they’ll probably see your LinkedIn profile.
This can be amazing news or it can be downright devastating.
It’s devastating if your profile is a barren wasteland, devoid of any activity.
Let me put this in perspective. Have you ever come across a social media profile - say, Facebook - and saw that it hasn’t been updated since Barack Obama was president?
How did that make you feel? Not good, right? Well, that’s the same feeling with you’re giving recruiters, potential business partners, prospects, etc. when your LinkedIn profile isn’t up to par.
Don’t keyword stuff your profile.
Filling your profile with “relevant keywords” was good advice in 2013, but it’s 2017. People can spot this a mile away and it just looks spammy.
A lot of people want to be at the top of LinkedIn’s search engine. It makes sense that if you’re a financial advisor, you want to be at the top of the search results for “financial advisor”. Just don’t overdo it at the expense of your profile.
Keyword stuffing is when people liberally sprinkle a certain term throughout their profile with the hopes that it will rank higher than other profiles. For example, putting “financial advisor” in your profile fifteen different times constitutes keyword stuffing.
When you do this, two things happen: your profile looks silly and people know that you’re trying to game the system, including LinkedIn.
In my experience, some of the best ways to appear higher in LinkedIn’s search results is to insert a reasonable number of keywords and stay active on LinkedIn. I’ve found that people who are connecting, sending status updates, publishing content, and sharing to groups are the ones appearing at the top of LinkedIn’s results.
Don’t use buzzwords like “ninja” or “guru”.
This one actually makes me throw up in my mouth a little bit. I can’t tell you how many “social media ninjas” I see on a weekly basis.
And those aren’t the only stupid buzzwords people use on LinkedIn. Here are some more that I dislike:
It’s not that these words are bad in and of themselves, but it’s just that everyone uses them. They’re tired and worn out. You deserve to stand out from the twenty million other “passionate leaders with a drive to succeed”.
Front-load what you want people to know.
LinkedIn data shows that you only have five to ten seconds to impress someone who is looking at your profile. What does that mean for you? It means that it shouldn’t take more than five seconds for someone to figure out who are you and who you help.
Make this as easy as possible for someone to find: put it in your headline and/or in your summary. My own personal LinkedIn headline at the moment is “I Get Financial Advisors More Clients, Guaranteed”.
When people read that headline, they know who I am and who I help. It also serves as a qualifying mechanism. Dentists ignore me, lawyers ignore me, but financial advisors? They send me messages like “How do you do that?” or “Do you have time to speak this week?”. That’s because I have set my LinkedIn profile up in such a way where I only get messages from “pre-qualified” prospects.
When you do a LinkedIn profile makeover, keep this in mind. As a LinkedIn profile writer, I can tell you that setting your profile up this way will allow you to attract a lot more warm leads.
Leverage photos and skills to get more profile views.
According to ReadyContacts, people that list skills on their profiles get 13X more profile views and LinkedIn profiles with photos get 21X more profile views (and 36X more messages).
Whether you’re hiring a LinkedIn profile writer or doing it yourself, make it a point to add photos and skills to your profile. Add photos that are relevant to your career/what you do and include skills that accurately reflect who you are.
Here are some of the craziest skills you can add to your profile. Please don’t do these.
Make sure your “summary” section is good.
The summary part of your LinkedIn profile is where you’ll really sell yourself to potential connections. Your summary should expand on what you have in your headline, elaborating on who you are, what you do, and how you can help people.
One of the worst things in people’s summaries is that they’re written in the third person. Whenever I point this out to people, their rebuttal is that resumes are written in the third person. Sure, but LinkedIn isn’t a resume. If you’re only using LinkedIn as a static digital resume, you’re doing it wrong.
I strongly prefer people to have their summaries written in the first person. It sounds more personal. Plus, when you’re on other social networks you speak in the first person anyway. When you’re at a networking event, you speak to people in the first person. LinkedIn is a social network. Put two and two together.
Personalize your LinkedIn URL.
When you first signed up for LinkedIn, they assigned your profile some ugly combination of letters and numbers. If you still have this, it’s time for a change.
My personal LinkedIn URL is linkedin.com/in/theadvisorcoach. I wanted to create something that was consistent across all of my social and email channels. If someone is looking for me on LinkedIn, it make me much easier to find.
Your LinkedIn URL should probably be something like linkedin.com/in/firstnamelastname.
Don’t forget to include your awards and achievements.
When people do a LinkedIn profile makeover, they often leave this part out. They spend a lot of time crafting their headline, summary, skills and work experience. Yet, the “awards” section of their profile is blank.
If you’re a job candidate, someone else could have equivalent work experience but if you are the one who has awards all over your profile, you’re the one the recruiter is going to message. If you’re a financial advisor with awards for client service, you’re the financial advisor clients will trust.
Some people will tell me that they don’t want to seem like they’re bragging. If you feel that way, rest easy. There’s nothing “braggy” about it. All you’re doing is putting your awards and achievements on your LinkedIn profile in order to attract some well-deserved attention. If your awards can help you, I want you to leverage them to the fullest extent possible.
BONUS: Author some content.
One of the coolest things about LinkedIn is that it has its own publishing platform, called LinkedIn Pulse. If you’re regularly publishing on LinkedIn, not only will people know you’re active on the platform, but you can provide real value to people.
Plus, if you publish content that goes viral, you will get a flood of likes, comments, and connection requests. This will expand your network like nothing else.
When I work with financial advisors, I recommend that they write some content that’s tailored to their chosen niche. For example, if their niche is physicians, they should write content tailored specifically to physicians. If a physician comes across the profile and is in the market for a financial advisor, what are the chances that he/she will call that particular advisor? Pretty darn high!
The reason I put this as a bonus is because you aren’t publishing directly to your profile page itself, but your published content does get featured on your profile.
Do you want me to help you with your LinkedIn profile?
I understand that while your LinkedIn is key to your professional branding strategy, it’s not easy to write about yourself. I would love to help give your LinkedIn profile a facelift or create one from scratch entirely.
You are missing business and networking opportunities each day that your LinkedIn profile doesn’t live up to its full potential. If you’re ready to transform your underperforming LinkedIn profile into a powerful tool that puts the spotlight on you, I’m here to help.
I will work directly with you to create a unique professional profile that builds your brand, increases your network (by getting more profile views), and helps achieve your goals.
And the best part? I do all of the work. I pride myself in providing you with a LinkedIn profile that you’re happy to have represent you online. I know how to brand you as an expert and connect you with your target audience.
If you have any questions at all, simply pick up the phone and give me a call. I want to be your partner in this process and have it be a success for you. My phone number is 937-REVENUE.
Below you will find descriptions for the two different LinkedIn profile writing services I offer: lite and pro. All you have to do is send an email to firstname.lastname@example.org and we will get started immediately!